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Practice Questions
Some economics of advertising Practice Questions
Currently in the US, advertising is about ____ percent of gdp.
*
a. one
b. five
c. fifteen
Which of the following is NOT a theory of advertising?
*
a. The informative view
b. The persuasive view
c. The competitive destructive view
Branding makes retailing ________ efficient.
*
a. more
b. less
c. neither more nor less
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Economics of the Media
Course
(41 videos)
Basic economics of media
The importance of fixed costs
Practice Questions
Non-rivalry in consumption
Practice Questions
Spatial models
Practice Questions
Network externalities
Practice Questions
Some economics of advertising
Practice Questions
The economics of payola
Practice Questions
Payola and conflict of interest
Practice Questions
Rossman Payola 1
Practice Questions
Rossman Payola 2
Practice Questions
Does consolidation lower variety?
Practice Questions
Multiple equilibria
Practice Questions
History of media economics
Steven Pearlstein on newspapers (Optional)
Practice Questions
James Hamilton, Markets for News (Optional)
Media bias
What drives media slant?
Practice Questions
Does competitiveness lower bias?
Practice Questions
Balance for ballot propositions
Practice Questions
Newspapers and agenda setting
Practice Questions
Ideological segregation
Practice Questions
The danger of stories
Media and government
Spectrum auctions, spectrum liberalization and the incomplete triumph of Coase
State ownership
Practice Questions
Net Neutrality by Jerry Brito
Network economics and 'net neutrality' regulation by Adam Thierer
Weak and strong natural monopoly
Practice Questions
Cable TV regulation
Practice Questions
Bundling
Practice Questions
Copyright and music
Practice Questions
Can the government influence private media?
Practice Questions
The unintended consequences of media
Practice Questions
The cultural diversity critique of markets
Practice Questions
Guide to Conspiracy Theories
Practice Questions
Media and economic development
Avant-garde and popular art
The economics of Bollywood
Practice Questions
Cable TV and women
Practice Questions
Food crises and India’s media
Practice Questions
Exposing corruption in Brazil
Practice Questions
What to do about HIV/AIDS?
Practice Questions
James T. Hamilton, “All the News That Fits to Sell”
Thomas Hazlett, The Law and Economics of Net Neutrality
Tim Groseclose, Media Bias
Exam
Economics of the Media Exam
