You should give your
friend $100 in cash!

Yes, cash. We're not sure if they'd prefer Venmo, a check (doubtful!), or the cold hard stuff, but we know your friend will like cash. So cut out the middleman this holiday season, gift cash, and maximize utility!

Still not convinced? Watch our video on the same topic below or check out Joel Waldfogel's paper that estimates the deadweight loss of buying gifts.