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These are the best new articles, videos, podcasts, and other resources we have found to teach price discrimination. They bring economics to life by showing students real-life examples and current events.
 

News Articles

(Listed from most recent to oldest)

Disney pairs aggressive discounts with small price increases at US parks. Here’s why | CNN (Oct. 8, 2025)
Disney upped its ticket prices, and also expanded discount offerings. The pricing strategy allows Disney to charge its highest prices on peak demand days, while discounting tickets on days when demand is expected to be lower.

What If Dynamic Pricing Was Solely Used To Reduce Prices? ⎟ RetailWire (Aug. 19, 2025)
Grocery retailers argue that digital price tags help them to discount seasonal and food items near expiry-benefitting customers rather than profiting off demand spikes.

How Netflix's ad business could become a $10 billion sleeper hit | Quartz (June 6, 2025)
How do you separate consumers by willingness to pay–tiered subscription models. Netflix has boosted revenue by expanding its reach and bringing in ad revenue with a lower priced option.

US airlines charged passengers more to fly alone | Morning Brew (June 2, 2025)
Volume discounts are available at an airline counter (or website) near you.

Southwest is getting rid of its most recognizable perk | CNN Business (March 11, 2025)
Bags no longer fly free at Southwest. And its open seating plan is also about to change. Can Southwest improve its profitability using the same two part tariff structure major carriers have relied on for years?

You’re not going crazy — you may actually be paying higher prices than other people | CNN Business (July 23, 2024)
AI is helping retailers approximate first degree price discrimination, targeting promotions and testing price hikes for different consumers.

JetBlue’s new checked bag fees now depend on the day | CNN Business (April 2, 2024)
Not only are fliers paying separately for bags, but they’re also set to pay more during peak demand seasons including holidays and summer vacations.

Burger King Is Giving Out Free Whoppers for 3 Days as Shade to Wendy's 'Dynamic Pricing' | People (Feb. 27, 2024)
Digital menus can help implement price discrimination but consult with your marketing department before announcing changes.

The video game industry is in uproar over a software pricing change. Here's why | NPR (Sept. 19, 2023)
Price discrimination is hard. Announcing a new fee structure doesn't always generate good PR, even if you want to segment your market.

UK’s biggest pub group to charge 20p more a pint at busy times under surge pricing | Hospitality industry | The Guardian (Sept. 12, 2023)
Reverse happy hour is about to hit the UK with prices surging during peak times.

The Other "MoviePass Economy" | The Diff by Byrne Hobart (Sept. 12, 2022)
Why are subscription models for movies, uber, delivery services, etc. proliferating? How do they capture consumer surplus? Take a deep dive into price discrimination with this article.
 

Videos

Can shopping online make you a victim of price discrimination? | CBS News
You might get a better deal if you search for a hotel room using your phone instead of a laptop. Learn how companies use data about your behavior online to price discriminate.

Introduction to Price Discrimination | MRU
Learn about price discrimination with a shocking example from history involving one manufacturer of a plastic who charged two different prices in two different industries. When arbitrage-rs stepped in to smooth prices between the two markets, the manufacturer considered poisoning the product. Really.

Tying | MRU
An introduction to tying using examples, such as an Xbox console and Xbox games, your students will be familiar with.

Podcasts

The birth and death of the price tag | Planet Money Episode 633
The price tag was created to reduce price discrimination. And now it’s losing relevance in certain markets. Planet Money also created an accompanying video

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