Intro to Stock Markets

Let's continue our discussion of financial intermediaries by looking at stock markets. Stocks are shares of ownership in a corporation, and they're traded in organized markets called stock exchanges.

Let's go back to the example we've used before, Starbucks. A member of the public could first buy shares of Starbucks in 1992, after it completed its Initial Public Offering, or IPO, otherwise known as going public. If you own Starbucks shares, you're a part owner of the Starbucks corporation, and you're entitled to a share of the firm's profits. Sometimes you receive this profit directly through a dividend payment. Profits can also be reinvested in the business to grow it, hopefully increasing the value of your shares if you ever decide to sell. It's important to note that when we think about turning savings into investment through buying stocks, it's not the typical buying and selling of existing shares of stock that we're thinking of. That just transfers ownership from one shareholder to another.

It doesn't mean that Starbucks actually has additional money to invest. It's when new shares of stock are issued and sold that savings are turned into investment. That happens at the IPO, the Initial Public Offering, or when firms decide to issue new shares of stock, often as part of a plan to raise money to invest in significant new business ventures. The existence of stock markets is a key institution for encouraging entrepreneurship. Selling shares directly raises money to fund big ideas -- that's clear. But less obviously, IPOs provide a big payoff for founders and venture capitalists who invested their time and money when the firm was just a risky startup. Once a company goes public, founders and initial investors can sell some of their ownership in order to diversify their own holdings.

Here's an important difference between banks and stock markets. When you purchase a stock, you're essentially making a bet on the success of that company. So, when it comes to the stock market, some savers will wind up happy and others will wind up a little bit sad. So, the stock market can be a riskier method of investment than investing through banks. Bank savers typically do not have to deal with risky ups and downs in the value of their deposits. Next up, we're going to look at another type of financial intermediary -- the bond market.

But before you go, let us know what you think of our videos. Drop me an email, or leave a comment on our feedback site. Thanks!